Welcome Reel-Strong Customers

A Marriage Has Taken Place

The Woolley Family & the Crane Family proudly announce the union of their two companies: Woolley Home Solutions and Reel-Strong Heating & Cooling effective October fourteenth, two thousand and twenty-two.

Reel-Strong logo Woolley Home Solutions

Welcome to Our Happily Ever-After!

Our families vow that this union will provide our loyal customers with better-than-ever comfort services.

Two families, the Cranes and the Woolleys, started their businesses by delivering coal in the 1900s! They shared the same philosophy: The best service is personal service. They built their companies, Reel-Strong Heating & Cooling and Woolley Fuel Co. with this philosophy as their respective trademarks.

Now, the two families are joining forces. Together, we will continue to give you the exceptional service and the added value of combined services.

Alongside a proven history of outstanding service, every customer will now have access to:

  • An expanded staff of technicians – nine trained, professional techs will be at your service
  • Bioheat® fuel in addition to heating oil
  • Price protection
  • Online access to your account with streamlined, mobile/online orders
  • Self-serve portal for customers who prefer online web access to
    account information
  • Newsletters
  • Paperless options
Woolley Old truck and BiPlane
Reel Strong old Truck

And of course, we will continue to offer the tank protection, budget plans, and automatic deliveries that you’ve come to know and love.

Read More Benefits & FAQs
We Look Forward to a Lifelong Relationship

This is a perfect match for both of us because we have always had a great deal of respect for each other. By working together, Reel-Strong Heating & Cooling and Woolley Fuel Co. will provide you with a level of service and personal attention that few companies can match. Most importantly, we are people you can trust like family. Rest assured—nothing will change in the quality of our service to you.

You can use the same number as always at (908) 276-0900. You’ll be pleased to know that Michael, Jean, and Jill will be part of the Woolley team and available to answer any questions you may have.


Effective immediately, please contact Woolley Fuel for your fuel requirements at (973) 762-7400. Thank you!


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Access Your Account Online

Are you ready to access your Woolley account online? You will need your account number, your Last Name as it appears on your account, a valid email address, and a secure password.

How to Get Your Account Number

Contact Woolley by calling (973) 762-7400 or filling out the form below to receive your account number.

How to Login for the first time.

First, click the Customer Login button at the top right of our website. Then, click the Sign Up button on the login page. Enter the information requested and you will have secure access to your account 24/7.

What Can I Do Online?

We want all of our customers to enjoy the fastest, easiest, most convenient service possible. We’ve made it easy to do a number of things online – do it from home, from work, whenever and wherever it’s easiest for you!

  • Order oil
  • Pay online
  • Review your account
  • Check your maintenance schedule
  • Request a service
  • Choose Email Statements


We are happy to answer any questions you have about the union or our services.