About Us

Woolley Home Solutions has been in business since 1924 and has always prided itself on quality customer care. From day one, our values have not changed. Your home, family, and comfort are and will always be our top priority whether you need heating fuel delivery, equipment service, air conditioning assistance, or anything else in our wheelhouse. No matter what, we’ll be here for you because that’s the Woolley guarantee. If you’d like to join the family and experience this difference for yourself, please consider becoming a customer. We would cherish the opportunity to serve you.

Our History

In 1924, two brothers, Herbert and Norman W. Woolley Sr., immigrated to New Jersey from New York. They wanted to start a coal company, much like their father’s. Herb was twenty-four years old, and Norman was only seventeen. They were looking for an area that was young and growing. What they found was Maplewood. It was a small town, and they believed it had potential. They found a spacious site on Burnett Avenue where the Woolley Coal Company opened its doors, providing coal, ice, and wood to local homeowners. The boys had found their niche. Herb kept the books while Norman worked with the customers. Their father, Nephi Woolley, although busy with his own business, came out to help run the business. Soon he didn’t need to. In their first year, their “fleet” of delivery wagons grew to seven.

When the Depression hit, local businesses pulled together and figured out ways to keep working. Herb and Norman used their horses to help dig out cellars for homes being built. They extended credit to families who needed it; in return, their customers responded with unfailing consumer loyalty. In the 1930s, the latest heating technology was the automatic-feed coal furnace, called a stoker. Horse-drawn wagons made coal deliveries. In the winter, the horses were hitched to sleds. If the cellar was out of the wagon chute’s reach, the delivery man had to carry 100-pound bags of coal into the cellar. Herb and Norman’s first oil truck delivered fuel by gravity; if the fill was uphill from the truck or the tank was upstairs, they hand-carried the oil in 5-gallon cans.

By the end of World War II, the company had more than doubled in size, and the name was changed to the Woolley Fuel Company. The company was one of the first to fully computerize to ensure faster, more accurate delivery, service, and billing. Norm’s son, Norman W. Woolley Jr., joined his dad and uncle in 1954, and in the 1990s, Norman E. Woolley, the fourth generation, entered the family business. In 2000, Woolley Fuel Company installed a state-of-the-art propane refilling station to fill barbecue grill tanks and commercial propane tanks. In 2005, the company acquired A.D. Runyon, located in Millington, NJ, and expanded the business into Somerset and Hunterdon County. In 2008, Woolley Fuel Company became the first Diesel Station in New Jersey to carry Biodiesel. In 2011, Woolley Fuel Company acquired C.T. Williams and Son Plumbing to further expand its offerings to include servicing and installing natural gas.

As the company continued to grow and expand its services, the name was changed in 2015 to Woolley Home Solutions. Originally specializing in coal and ice delivery, Woolley Home Solutions evolved into a fuel oil and heating business before adding total home comfort to its service line. Today we can offer our customers one-stop-shop access to a whole-house approach, improving energy efficiency and comfort. The oldest business in Maplewood, Woolley Home Solutions continues to offer personal service to its customers.